The review and signing process helps to deter bad eggs, and gives them the option to universally ban any app and/or developer that slips through the cracks. Of course, Apple always keeps 30% of app revenues for themselves, so it's beneficial to them to make sure only the highest quality apps make the cut. Second is security, because they don't want users downloading viruses or trojans that could harm devices or steal data. The number one reason why Apple rejects apps from the App Store is because they crash. While there are many reasons for this, the three most frequently referenced are quality control, malware prevention, and of course-money. Apple is widely known for keeping a tight grip on iOS, disallowing open-source and third-party downloads.
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